Creating Meaningful Connections
Customers are clear on what they want from social: less corporate content, less empty experiences, and more meaningful connections. In public feeds, aim for broad reach with emotional content. In private channels, build deeper relationships with a blend of automation and 1:1 connection.
How to Win in Relationships
Melissa Werley, Field Marketing Director, Sodexo
With the decline of news feeds and the rise of privacy concerns, peer trust is now more important than ever. Join Melissa from Sodexo as she discusses how Sodexo Universities is harnessing the power of 1:1 relationships.
Welcome to Social Business: Unlock the Value of Social (French)
Yann Dirheimer, Sr Marketing Manager, Southern Europe, Hootsuite
In this French-language session, Yann explores how social media has disrupted the way brands communicate with their clients, and shares emerging challenges and opportunities for brands to unlock the value of social.
Panel: From Social Engagement to Social Business (French)
Kim Beddard-Fontaine, Senior Vice President Digital & Employee Communications, Sodexo
Aurélia Pioget, Head of Social Media, Pierre et Vacances Center Parcs
Caroline Cornu, Head of Social Media & E-Influence, EDF
Edouard de la Taille, Global Digital Director, Ales Groupe
Majda Chaplain, CEO, MC Factory
In this French-language session, four key French brands, operating worldwide in B2B/B2C, explain how they have integrated social in their organization to develop meaningful connections with their communities and achieve their business goals.
1:1 Relationships at Scale
Jenny Devine, Social Business Leader, Bank of Queensland
Join Jenny as she speaks about BOQ’s social media operating system and how she manages social media risk by using an intelligent risk framework and a centralized community management hub.