For any organisation active on social media, it is imperative that they use a social relationship platform (SRP) that meets all their needs. Finding the best enterprise SRP that works across your entire organisation can be challenging.
When assessing a SRP, make sure your decision is based on the long-term needs of your organisation. This buyer’s guide provides a framework to help you make a solid and confident investment that will meet the expanding social media needs of your organisation.
This guide will help you:
- Evaluate social relationship platforms based on the needs of your organisation in the long term
- Give you a better understanding of how your organisation’s social needs map to what a social relationship platform offers
- Understand the current capabilities of social relationship platforms