Add to Calendar 2016-07-21 15:30:00 2016-07-21 19:00:00 Europe/London Hootsuite Social Breakfast Vancouver Hootsuite
21 July 2016 — 15:30 to 19:00 BST Ham Yard Hotel, 1 Ham Yard, London, W1D 7DT

 

Customer Experience: Driving success through social

Customer experience is more than just customer service—it’s the sum of all a customer’s impressions from the moment they discover your product or service. More than ever, your success depends on innovating any touchpoint customers have with your brand. And there’s no better place to make positive impressions and to personalise messages than on social media.

Join us for the latest Hootsuite Social Breakfast to network with your peers while industry experts serve up great advice on how to use social to delight customers and drive real business results.

We are excited to welcome senior digital leaders and industry experts from the Bank of England, Kellogg’s, Primark, Transport for Greater Manchester, and Twitter who will be joining Hootsuite and Brandwatch in an open discussion about creating unique customer experiences through social media.

Details
What: Hootsuite Social Breakfast
Where: Ham Yard Hotel, 1 Ham Yard, London W1D 7DT (View Map)
When: Thursday, July, 21st, 2016

Agenda

08:30: Networking & Breakfast
09:15: Welcome (Hootsuite)
09:25: Creating Immersive Experiences in the Right Platforms (Kellogg’s)
09:50: Making Emotion Part of the Customer Experience with GIFS (Primark)
10:15: Panel: Bank of England, Brandwatch, Transport for Greater Manchester and Twitter
10:50: Wrap up (Hootsuite)
11:00: Networking
11:45: Close

Our event speakers

Photo of Brenda O’Connell

Brenda O’Connell

Director of Business Development EMEA, Twitter

Brenda is the Director of Business Development for Twitter EMEA, where she works to create long-term growth and develop key partnerships across EMEA. Brenda has over 15 years experience in both product and business development functions across the telecommunications, software, hardware and content industry sectors. She has held leadership roles inside both large corporates such as Orange, as well as, startups such as Jolicloud. Brenda also founded Coder Dojo Paris, a charter of the non-profit Coder Dojo movement, aimed at teaching the world’s children to code.

Photo of Clare Kleinedler

Clare Kleinedler

Head of Social Media - EMEA, Kellogg’s

As the social media lead for Kellogg’s cereal and snacks brands across EMEA, Clare oversees social media strategy and content development for Special K, Krave, Pringles and the Kellogg’s Masterbrand, among others. During her time at Kellogg’s, she has developed far-reaching and highly-engaging campaigns for multiple digital platforms, including the recent Krave Snapchat lens for the UK market. She also owns and manages the social media guidelines, crisis management and policies for Kellogg’s EMEA.

Photo of Justin Clark

Justin Clark

Head of Social Media, Transport for Greater Manchester

Justin is leading a social media revolution at Transport for Greater Manchester, managing the challenge of developing social media to meet increasing customer demand generated by devolution. He specialises in transforming social media from a supporting add-on into a primary customer communications tool. He began his career in Westminster, working in political PR, policy and public affairs, before moving into PR, social media and corporate strategy roles in sport and higher education. Before joining TfGM, Justin worked at Salford University, where he embedded social media across the organisation, transforming content and growing a Hootsuite structure of three press officers to 75 staff across 16 departments, creating an award-winning social media offer ranked third among UK universities.

Photo of Olly Rzysko

Olly Rzysko

Head of Digital Communication, Primark

Olly Rzysko is responsible Primark’s online presence across social media and Primark.com. Building a social media fan base of over 7.8m across 7 languages and 11 countries has been his big focus since taking the role and evolving Primark.com with their unique UGC platform Primania and a fully staffed editorial team delivering new content daily. Having worked in retail for 13 years Olly he is hugely customer focussed and a champion of new visual channels and platforms such as Snapchat and Giphy which can help increase emotional engagement to content brands deliver.

Photo of Paolo Valenziano

Paolo Valenziano

Head of Digital, Bank of England

Paolo was recently appointed as the new Head of Digital at the Bank of England. In his role, he oversees external digital communications for the central bank, with a particular focus on social media, which has recently been recognised as a key communication channel to achieve a greater public understanding. Paolo recently delivered the first fully integrated digital campaign to launch the UK’s first polymer note, The New Fiver, which included a sleek website, an augmented reality app and an extensive social media campaign. Previously Paolo has led digital teams for a communication agency, an international travel broadcaster and an events company.

Photo of Sean Smith

Sean Smith

Head of Account Management EMEA, Brandwatch

Sean has spent the last ten years delivering media insight solutions that have allowed businesses including L’Oreal, Unilever and Mintel to set strategy and measure success. Joining Brandwatch in 2014, Sean heads up the Account Management team out of Brighton working with an amazing group of people to deliver client success across EMEA, APAC and Latin America. Used by brands that include 30 of the Fortune 100, Brandwatch delivers a class leading social intelligence platform.

Susan Perry

Director Global Marketing, Hootsuite

Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.