In 2012, McDonald's sponsored the Twitter hashtag #McDStories, hoping patrons would share positive experiences with the fast-food chain. Instead, tweeters told horror stories. The lesson: understand your social audience.
To coincide with the launch of the BCBusiness issue on Social Media, we have partnered up with BCBusiness to host #HootupBCB: How to disaster-proof your business's social media, a panel featuring social media specialists from Vancouver's biggest organizations and marketing agencies. Learn from them, not the hard way.