Pinterest basics for your social marketing plan
Pinterest was founded in March 2010 and has quickly become one of the top social networks, especially among women who make up the majority of users.
Pinterest allows individuals to organize images and videos into personalized collections, known as ‘boards’. Pinterest is more geared towards social discovery than other networks. Users can create boards and pin images, showcasing everything from inspirations to favorite products, as well as browse through public pins and boards created by other users.
Pinterest can provide significant value to businesses looking for a simple tool that engages customers effectively. Brands are empowered to learn about the interests and passions of their community. They can join as a business account in order to get access to analytics and insights as well as take advantage of features such as Promoted Pins and Buyable Pins.
Brands can also create visually intriguing boards that speak to their audience by highlighting products, promoting company culture, and sharing content that connects with their community’s lifestyle. Users can easily interact with brands by repinning, commenting, or liking their content. The Rich Pins feature can be used to showcase additional information, including details about products, recipes, and locations.
Adding ‘Pin it’ buttons to your company website allows Pinterest users to pin your imagery instantly without having to leave your site. This lets users share your images with ease as well as directing traffic back to your website from Pinterest. When a user repins a post from a brand’s Pinterest page, they instantly share that content with all of their followers.
Because of Pinterest’s great search functions, the images you share remain relevant for longer and can be discovered by users at any time.