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Video Transcript

The value of the LinkedIn Advertising platform lies in its ability to target an audience based on their professional attributes, which makes it an especially great option for B2B businesses. If you’re a marketing agency, a PR firm or a wholesaler, tailoring an audience based on specific companies, professional skills and education can be a powerful way to reach prospective customers.

LinkedIn Ads offers two self serve ad options well-suited to the needs of small and medium sized businesses - you can Create an Ad and Sponsor Content.

When you create an Ad, it will appear be placed on the right side or at the bottom of the page. The ads can point to a webpage or a LinkedIn business page. Each campaign can contain up to fifteen individual ad variations which provides a great opportunity to test images, videos and copy to see what works best for your audience.

Sponsored Content is similar to Facebook’s Boosted Post and appears instream on the LinkedIn newsfeed. Sponsored Content allows you to sponsor successful posts shared from your Company Page to a larger audience, or create Direct Sponsored Content. Another advantage of this ad type is that the social interactions that occur on Sponsored Company Posts are free so you have the opportunity to increase engagement and interaction on your content at no additional cost.