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Game Changers: Using YouTube Analytics to Create More Engaging Videos

Lights, Camera, Analytics… get to know your viewers and create videos they’ll engage with.

You can’t ignore YouTube’s one billion viewers—or the fact that they collectively watch over 6 billion hours of video each month (not all of them starring piano-playing cats).

Underlining its importance as an essential social marketing tool, the online video hub is also the second largest search engine in the world.

But creating compelling video content isn’t cheap—so you need to use the right tools to ensure the highest possible return on your investment.

Watch this 15-minute tutorial and learn how to use the YouTube Analytics app directly within Hootsuite to optimize your videos to generate more buzz.

Using YouTube Analytics to Create More Engaging Videos

This short tutorial will show you get the most out of your video content, including how to:

  • Install the YouTube and YouTube Analytics apps from the Hootsuite App Directory
  • Schedule and bulk upload your videos to save time
  • Discover your most popular videos and monitor how they trend on YouTube
  • Analyze the audience for every video you create to measure their engagement and find out who they are, where they live—and where they discovered your content