Hootsuite App Directory Crosses 2 Million Installs Milestone
Hootsuite’s industry leading App Directory empowers users to customize their experience with Hootsuite
VANCOUVER, BC – August 26, 2015 -Hootsuite, the most widely used platform for managing social media, has seen more than two million installs from its popular App Directory in the last four years.
The App Directory, a strategic pillar of the Hootsuite partner ecosystem, is the leading app marketplace for social media management and includes a collection of integrated business applications and extensions that users can add to their Hootsuite dashboard to create a more robust and customized solution.
With a rapidly growing number of partners, the App Directory gives customers the ability to integrate Hootsuite with more than 140 best-of-breed solutions, ranging from CRM, customer support, and marketing automation to deep listening and analytics. Together with Hootsuite, these apps can help users quickly promote their brand, easily connect with trending and engaging content and build stronger customer relationships.
For example, Monster integrated Hootsuite with Brandwatch, via the App Directory, to use social media to connect people and job opportunities around the globe. “In connecting Brandwatch Analytics with Hootsuite, we are able to monitor for trends, competitive insights and leads that not only drive our brand forward, but our sales and product teams as well. Ultimately, Hootsuite and Brandwatch help Monster use social data to make more agile, tactical decisions and inform our larger strategy,” says Patrick Gillooly, director of digital communication and social media at Monster.
App Directory Fuels Partner Growth
By integrating a social media management platform with their solutions, developers can access new potential customers from the 10 million plus Hootsuite users. Some partners have seen their participation in the App Directory drive significant revenue.
Synaptive Networks developed multiple apps for Hootsuite App Directory and has seen more than 300 percent growth in revenue during the last 12 months. "Developing apps for the Hootsuite App Directory has been one of the best business decisions for Synaptive. We have developed a number of apps for Hootsuite and in the past year alone, grew our app revenue by over 300%. Making apps is a core part of our business." David Dmytryshyn, CEO Synaptive Networks.
Recently released apps on the App Directory include Dropbox, Google Drive, IBM SilverPop Engage, Mailchimp, Reputology, and Zendesk. For a full list of our apps and to install, please visit appdirectory.hootsuite.com today.
App developers please visit https://hootsuite.com/developers/app-directory for more information about Hootsuite's app developer program.