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Screenshot example of the Hootsuite dashboard, with a look at the calendar post scheduling tools and template types.

Bring your social media content to life with fresh, new campaign ideas


Spice up your social media campaign strategy with AI content ideas, social listening streams, and pretty templates right at your fingertips. It’s all in the Hootsuite dashboard.

Testen Sie die Software 30 Tage kostenlos

See why over 2,000 users gave Hootsuite 5 Stars on G2

What do all marketing geniuses have in common? They use Hootsuite.

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Need campaign ideas? You got it.

Leave the brainstorming to OwlyWriter AI. Generate unlimited campaign ideas based on a keyword, web content, or your top-performing posts. Plus, get a list of upcoming holidays and automatically generate content for that day. (National Lazy Day is August 10, in case you were wondering.)

Testen Sie die Software 30 Tage kostenlos

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Create, track, and optimize your organic and paid content — all in one tab

From brainstorming to performance tracking, Hootsuite helps you with your paid and organic strategy every step of the way. 

Example list of different templates available (blog banner, Facebook ad, Facebook cover, and more)

Create fast with templates right at your fingertips

Bring ideas to life in a matter of seconds — no designer required. Browse built-in Canva templates sized just right for social media ads and posts. Customize in seconds and voila! You’re ready to publish.

Sample of engagement and impression metrics via graphs and charts.

See which campaigns are working and which aren’t

Measure the performance of your paid and organic posts side by side in Hootsuite Analytics. Track the performance of Facebook, Instagram, and LinkedIn. View in-depth stats at the ad, ad set, and campaign level.

Small overview of OwlyWriter AI in action creating a caption for a post.

Instantly generate ad variations to test what works best

Improve ad performance by testing different versions of ad copy. Have OwlyWriter AI instantly create variations of your existing ad copy, then choose the ones that best fit your campaign goals.

A brief look at adding new streams/feeds to discover new content and see what's trending.

Create engaging campaigns based on the latest trends

Keep an eye on the latest trends with Hootsuite Streams. Discover what’s happening on each platform and create content that gets users engaged. Plus, find influencers in your niche.

A look at how to boost campaigns, with CTR and cost-per-click details displayed.

Target the right audience every time

Make sure your ads reach the right audience and get the most out of your budget by building campaigns in the Hootsuite dashboard. Optimize for your specific goal — reach, clicks, landing page views, and more.

Charts and graphics displaying sentiment (positive, neutral, and negative) for an example post.

Get engaging post ideas with deeper social listening

Hootsuite just acquired Talkwalker, the leader in social listening. Soon all Hootsuite plans will include quick search and trend tracking so you can monitor brand mentions and keep a close eye on trending topics. 

Probieren Sie es kostenlos aus. Keinerlei Verpflichtungen.

Überzeugen Sie sich selbst, wie Hootsuite die Planung, Veröffentlichung und den Erfolg in sozialen Medien vereinfacht.
Die Anmeldung dauert nur eine Minute.

  • Tarif Professional

    $99pro Monat
    • 1 User
    • 10 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Enthaltene Funktionen:

      Unbegrenzte Planung von Beiträgen

      Zeitempfehlungen zur Veröffentlichung von Beiträgen

      Benutzerdefinierte Analysen und Berichte

      Wettbewerbsfähiges Benchmarking-Tool

      KI-Bildunterschriften-, Hashtag- und Ideengenerator

      Ein Posteingang für alle Social Media-Konten

      Grundlagen des Zuhörens

      Canva-Integration

      Unbegrenztes Beitrags-Boosting

      ... und vieles mehr!

  • Beliebteste Beiträge

    Tarif Team

    $249pro Monat
    • 3 Benutzer
    • 20 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Alles in Professional, und zusätzlich:

      Link im Bio-Tool

      Sperrung geplanter Beiträge

      Teamrollen und Berechtigungen

      Zuweisung von DMs an Teamkollegen

      Eine benutzerdefinierte URL

      Automatisches Link-Tracking

      ... und vieles mehr!

Warum Hootsuite?

16 Jahre und 25 Millionen Nutzer

Wir bei Hootsuite waren die Ersten und sind auch nach 16 Jahren immer noch die Beliebtesten. Über 25 Millionen Nutzer verwenden Hootsuite, um in den sozialen Medien zu posten, zu verfolgen und ihre Wettbewerber zu übertreffen.

Die „Ivy League der Social Media“

Nicht umsonst werden wir als „Ivy League der Social-Media-Ausbildung“ bezeichnet. Entdecken Sie die Hootsuite Academy (und lassen Sie sich zertifizieren!), sehen Sie sich Webinare an und lesen Sie den besten Blog der Branche.

Die größte Integrationsbibliothek

Verknüpfen Sie über 100 Integrationen, um alle Ihre bevorzugten Tools im Hootsuite-Dashboard zusammenzuführen. Das ist (bei weitem) mehr als bei jeder anderen Social-Media-Management-Plattform.

Hootsuite has given us the ability to monitor which items of content seeded on social are receiving high engagement from our followers, allowing us to tailor future content pieces to be as relevant and compelling as possible. This insight continues to help our social marketing team maximize their time and effort.
Hannah Boulton
Head Of Marketing And Press
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Get campaign ideas and tracking — completely free

Think of all the genius post ideas you’ll dream up with fulll access to Hootsuite for free. No strings attached.