Direkt zum Content
Hootsuite dashboard with content calendar, analytics, social listening, and publishing features

Drive real business impact with Hootsuite — the no. 1 social media management tool

Save time and reduce your workload by bringing social media scheduling, engagement, planning, and analytics to one tab.

Werden Sie eines der über 200.000 versierten Unternehmen, die Hootsuite zur Verwaltung sozialer Medien nutzen.

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Manage all your social media networks in one place

Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.

Track hundreds of social media metrics and grow faster on social with customizable analytics reports. See the best time to post by network and goal and track how you’re doing against your competitors — all in a few clicks.

Schedule or publish social media posts across networks in a few taps with a drag-and-drop social media calendar and network post visualizer. Plus, use Hootsuite’s built-in AI to write captions, generate hashtags, and write social ads. 

With a single inbox for DMs and comments, you can bring all your engagement tasks to one tab. Plus, cut back on the time you spend messaging with saved replies.

Stay on top of what people are saying and how they feel about your brand with social listening. Easily search brand mentions, keywords, and trending topics. Then have AI create content for you based on what you know will get people engaged.

Hootsuite-Funktion „Beste Zeit zum Posten“
List of a few of the built-in Canva templates, like "Blog Banner" and "Facebook Ad".
Chatbot/auto responder usage example.
Hootsuite quick search, sentiment over time, and share of sentiment graphs

Save time, simplify, and grow faster on social media

Hootsuite is designed to help you manage social media faster, smarter, and with way less effort. 

Hootsuite analytics dashboard with graphs

Analytics: Understand what’s working and what’s not

See exactly how much value you’re driving from social media and compare your performance to your biggest competitors.

Hootsuite analytics features:

Post performance reports, industry and competitor benchmarks, report scheduling and exporting, custom reports, ad analytics, and more

Hootsuite content calendar and best time to post tools

Publishing: Create better content in less time

Hootsuite doesn’t just schedule your posts for the perfect time. It even helps you brainstorm, design, and write content in seconds.

Hootsuite publishing features:

Social media scheduler, OwlyWriter AI (caption generator, content ideas, hashtag generator, and more), best times to post, Canva templates, bulk post scheduling, link shortening and tracking, and more

Screenshot examples of the shared inbox, and setting an auto responder.

Engagement: Turn followers into happy customers

Hootsuite’s social inbox uses automation to lighten the workload involved in engagement and social customer care. That way, you can get to Inbox Zero and stay there.

Hootsuite Inbox features:

A universal inbox for comments and DMs, saved replies, assign messages to teammates, dashboard notifications, agent collision, and more; Enterprise customers can add Generative AI Chatbot (add-on), Salesforce integration (add-on), and more

Hootsuite social listening dashboard and quick search

Social listening: Safeguard your reputation

Monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand, competitors, and industry. 

Hootsuite social listening features

Search the past seven days for mentions and trends across websites and social media, AI summaries and sentiment analysis, search social media streams to monitor trends and discover content; Enterprise customers can add advanced social listening tools for more

Hootsuite paid ad content calendar and advertising features

Advertising: Get more out of every ad dollar

Manage your paid social media ads alongside your organic content in a single social media calendar. Side-by-side reporting lets you determine which posts are working and which aren’t. 

Hootsuite social advertising features

Social ads analytics, social ads management, boost your organic content, use AI to generate ad copy variations

Plan

Strategize and visualize how content will look on each network with post preview, image editor, a drag-and-drop content calendar, templates, and an image library.

Schedule

Schedule posts to go live when they’ll get the most engagement or post immediately from the Hootsuite dashboard. View best time to post suggestions as you draft content.

Track

Track your performance across all your social networks in one tab. See hundreds of metrics, generate custom reports, and figure out exactly what works.

Probieren Sie es kostenlos aus. Keinerlei Verpflichtungen.

Überzeugen Sie sich selbst, wie Hootsuite die Planung, Veröffentlichung und den Erfolg in sozialen Medien vereinfacht.
Die Anmeldung dauert nur eine Minute.

  • Tarif Professional

    $99pro Monat
    • 1 Nutzer
    • 10 Social Media-Konten
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    • Enthaltene Funktionen:

      Unbegrenzte Planung von Beiträgen

      Zeitempfehlungen zur Veröffentlichung von Beiträgen

      Benutzerdefinierte Analysen und Berichte

      Wettbewerbsfähiges Benchmarking-Tool

      KI-Bildunterschriften-, Hashtag- und Ideengenerator

      Ein Posteingang für alle Social Media-Konten

      Grundlagen des Zuhörens

      Canva-Integration

      Unbegrenztes Beitrags-Boosting

      ... und vieles mehr!

  • Beliebteste Beiträge

    Tarif Team

    $249pro Monat
    • 3 Nutzer
    • 20 Social-Media-Konten
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    • Alles in Professional, und zusätzlich:

      Link im Bio-Tool

      Sperrung geplanter Beiträge

      Teamrollen und Berechtigungen

      Zuweisung von DMs an Teamkollegen

      Eine benutzerdefinierte URL

      Automatisches Link-Tracking

      ... und vieles mehr!

  • Enterprise-Tarif

    Benutzerdefiniert
    • 5 Nutzer
    • 50 Social-Media-Konten
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    • Alles in Team, und zusätzlich:

      Genehmigungs-Workflow und Asset-Management

      Inhaltsbibliothek

      Single Sign-on (SSO)

      Unbegrenzte Werbeausgaben

      Kostenlose Hootsuite Academy-Schulung

      Erreichen Sie ein höheres Level mit diesen Add-ons:

      + Erweitertes Social Listening

      + Erweiterte Analysen

      + Erweiterter Posteingang

      + Mitarbeitende als Markenbotschafter

*Preise in USD, basierend auf jährlicher Abrechnung, jedoch zuzüglich der jeweils gültigen Steuern. Jederzeit kündbar.

Why Hootsuite?

16 years and 25 million users

Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

The ultimate social media AI

Hootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for social pros.

The largest library of integrations

Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

Hootsuite ist die zentrale [Anlaufstelle] für alles, was Sie benötigen. Von der Content-Planung bis hin zu Optionen für Branding, das auf Ihre Plattform abgestimmt ist: Hootsuite ist der Inbegriff von „intelligenter arbeiten, nicht härter“.
Shelby Thomas
Communications Manager
University of Florida
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Try Hootsuite for free. No strings attached.

With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening. Completely free.