Social Media Consultant
Role in Buying Process: Decision-maker
Most Important KPI: Managing multiple clients, and campaigns
- Amy launched her own consultancy a year ago to offer social media strategy, planning, and execution
- She's responsible for developing stand-alone social media campaigns or integrating social into a broader marketing program for clients
- Amy juggles a portfolio of clients while hustling to get new business. She’s hiring her first social media coordinator to help manage the workload
Buying Behavior (Decision Criteria)
- Easy tool to monitor and report on campaigns
- Successfully manage multiple client projects in a deadline-driven environment
Perceived Barriers / Common Objections
- With a limited budget, how can I justify a SaaS tool for social media management?
- How can your system manage multiple clients and campaigns, as well as help teams collaborate effectively?
Hootsuite’s agency dashboard, along with education and advising from our Partner Manager, have helped us cut through the noise and effectively meet clients’ needs for social media management.
Measuring the ROI of social campaigns.
Clients are looking for hard numbers and proof that the money they’re investing in social is paying off.
What they need: A way to present social data and demonstrate ROI to clients in an easy to understand way.
How Hootsuite Helps:
Hootsuite Analytics allows you to consistently measure the impact of your social efforts and demonstrate the success of your campaigns through complete reporting.
The Palms Hotel used Hootsuite and Hootsuite Analytics to track and exceed their campaign revenue goals by 67%.
Using Hootsuite Analytics, you can measure and analyze the effectiveness of your social media outreach and campaigns. Track metrics from social networks such as Facebook, Twitter, Google+, LinkedIn, and Google Analytics right from your Hootsuite dashboard, turn social data into useable insights, and create reports to share with clients.
Benefit driven: “Use Hootsuite Analytics to measure social ROI and share campaign results with clients.”
Question driven: “Need a better way to measure the ROI of social for your clients? Here’s how Hootsuite Analytics can help.”
Delegating efficiently and managing internal teams.
Multiple team members—including interns, account managers, and creatives—all need to efficiently collaborate on social campaigns.
What they need: A tool that allows efficient and secure cross-team collaboration.
How Hootsuite Helps:
Lead and manage multiple campaigns within tight timelines.
Managing and posting to multiple social media accounts is a time-consuming task, especially when working within tight deadlines from clients.
What they need: A platform that can make managing social media a faster and more efficient process.
How Hootsuite Helps:
Tabs and Streams
Hootsuite allows you to create different teams for various campaigns or clients, so all of your social media activity is organized, secure and easy to manage from one dashboard.
Hootsuite Tabs and Streams allow you to thoroughly monitor and listen to social media activity for multiple campaigns or clients at the same time.
Using Hootsuite to schedule posts for clients across multiple social media networks will help you save time and plan upcoming campaigns more efficiently.
“With many of our team members working out of the office and different hours, we simply couldn’t work across multiple accounts without the solutions that Hootsuite provides our team."
Alan Jones, Chief Hindsight Officer, The New Agency
"Hootsuite allows me to sustain multiple accounts simultaneously and ensure nothing slips through the cracks."
Lauren Howard, National Marketing Manager, Contiki Canada
"Hootsuite is incredibly helpful for our social media management. Being able to schedule posts in advance is a lifesaver when things get hectic."
Christina Riley, Marketing and Communications Editor, The Scottish Ballet
Hootsuite Teams streamlines your workflows by allowing you to manage multiple social media profiles and assign tasks to specific team members from one dashboard, while maintaining control of permissions.
Hootsuite Tabs and Streams help you separate and categorize social media activity into unique spaces for easier viewing and management.
Hootsuite makes it easy to schedule posts across multiple social media networks so that you can plan campaigns in advance, and automatically post at optimal times for maximum impact.
Benefit driven: “Make better use of your time managing social media with Hootsuite Teams.”
Question driven: “Need an efficient way for your team to collaborate when running social campaigns? Here how Hootsuite Teams can help.”
Benefit driven: “Use Hootsuite Tabs and Streams to better organize and monitor your campaigns.”
Question driven: “Want to save time managing multiple social media accounts and campaigns? ”
Benefit driven: “Save time and get more done by scheduling posts across multiple social networks in Hootsuite.”
Question driven: “Does managing multiple social media accounts for clients take up too much of your time?”