Digital Transformation: Personalisation in the age of digital
Digital transformation is no longer just a technological change—it’s a cultural one. It is about aligning your organisation with customer behaviors, needs, and wants at every step of their purchasing journey.
The importance of reaching the right person with the right message at the right time cannot be underestimated for both brand awareness and long term loyalty. By 2018, Gartner predicts that B2B firms with effective personalisation will outsell their competitors without this capability by 30%.
Popimedia, in partnership with Hootsuite, presents this free one-day event where a team of experts will be sharing tools for best practice in personalisation and intelligent marketing services.
During this free one-day seminar you’ll discover:
- How to use intelligent marketing services to reach and retain customers
- How customer behavior has shifted and how your organisation can adapt
- What mobile first really means
- Three current digital transformation trends that you need to embrace immediately
To learn how your organisation can embrace personalization for brand ROI and longevity, use the form on the right to register for this event now.
What: Ad-Tech Academy, Johannesburg
Where: The Venue, 17th The High Street, Melrose Arch, 2076, Johannesburg
When: Wednesday, 8th June 2016
Who: Experienced marketers and business professionals who want to ensure their brand relevance and growth
Agenda (subject to change)
08:30 Registration and breakfast
09:15 Welcome (Popimedia)
09:30 The Secrets of Direct Response (Upstream Advertising, Emote)
10:15 Innovate your customer journey through social (Hootsuite)
11:00 Tea break
11:30 TBC (Webfluential)
12:15 Connected shoppers (Popimedia)
14:00 TBC (Netflorist)
15:00 Panel: Mediashop, Nestlé & Popimedia
16:00 Cocktail reception and special guest
Places are limited! Register to confirm your place at the Ad-Tech Academy, Johannesburg on the 8th June 2016.