YouTube basics for your social marketing plan
Founded in 2005 and acquired by Google in 2006, YouTube is the world’s largest video-sharing social network, the second largest search engine, and one of the top three websites worldwide.
Viewers watch hundreds of millions of hours of video on YouTube every day. They then go on to like, comment, and share them with their friends. YouTube’s audience skews towards the younger population, but also reaches more adults aged 18-49 than any cable network in the U.S..
YouTube has the ability to connect businesses with an enormous audience. People are drawn to YouTube for its unique content and community, which allows them to interact in ways that aren’t possible with traditional mediums such as television. It’s also free and easy to use, making it a valuable promotional tool.
Once businesses have created a branded YouTube channel, they can start sharing content and interacting with viewers, allowing them to build loyalty for their channel. Businesses can also learn what their audience is saying by monitoring the comments. YouTube Analytics can track the performance of a channel and its videos with up-to-date information about views, engagement, demographics and more.
YouTube can be an extremely effective platform for sales teams to educate users about products and services. For marketing teams, video teasers about upcoming product releases can generate excitement and encourage conversations. Businesses can leverage YouTube’s additional features, such as annotations to entice viewers to watch more content, increase community engagement, acquire new subscribers, and encourage a specific call to action.