Conversion Optimization Strategist

Vancouver, BC Canada

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Hootsuite is more than a social media company. We’re more than a tech company. We’re a collective of creators and makers, builders and hackers, teachers and students.


We believe deeply that social media is revolutionizing how we communicate – and we’re driven by our purpose to champion the power of human connection.

 

We believe that culture is the compass to success and so our culture manifesto is woven into the fabric of all we do. We seek exceptional talent that believes joining a passionate, egoless team that is building something bigger than themselves, and having fun doing it, matters.

 

We know you have a lot of choices on where to take your career next. Whether you’re based in Vancouver, Toronto, London, Bucharest, Singapore or any of our 12 nests around the globe, you will have 1,000+ #HootsuiteLife peeps who will have your back to support your growth everyday.

 

Here’s where it might start…


#HootsuiteLife



Hootsuite Cultural Manifesto



#HootGiving



Guru Career Track  


B Corporation Certification


 

Who You Are…

 

As a member of the Growth team, you are responsible for driving acquisition, engagement, and retention through iterative experimentation.  You are an expert in digital marketing and you know which levers to pull to increase conversion rates throughout the customer journey.

 

You have experience interpreting and analyzing web data in order to inform improvements to our marketing funnel.  You have experience in digital marketing, lead generation, and you can flawlessly combine these skills to execute marketing growth projects.  

 

You’re a natural leader.  You can actively anticipate potential challenges and emerging trends within projects, and quickly and effectively recommend solutions.  You are motivated by learning what triggers our users to sign up and engage with our product.


If this sounds like you and you’d like to play an integral part of this massive growth trajectory, you should definitely apply!


 Job-Related Competencies & Responsibilities...

 

  • Improving specific growth KPIs such as signups, lead generation, content engagement, and other marketing metrics.
  • Executing project roadmaps that are impactful and on time.
  • Collaborating across the marketing channels.
  • Identifying opportunities and recommending solutions to improve conversion rates within our customer’s lifecycle.
  • Working closely with copywriters, UX and UI designers, developers, and project managers to flawlessly execute marketing growth strategies.
  • Documenting and cataloguing learnings and actively sharing experiment insights and learning with cross-functional departments and senior stakeholders.
  • Presenting weekly, monthly, and quarterly performance to Senior Management.
  • Providing subject matter expertise and mentorship for colleagues.

 

You’re Great At…

 

  • Building relationships with teams in order to execute cross-functional team projects.
  • Identifying opportunities that can be optimized in order to unlock exponential growth.
  • Conducting qualitative and quantitative analysis (web and product analytics, spreadsheets, surveys, cohort analysis), gathering insights  in order to guide decision making.
  • Managing multiple projects at the same time in a fast paced startup environment.
  • Adapting to changing business needs and customer trends.
  • Understanding how digital marketing content / creative, direct response, lead generation, and web technologies play a role in driving engagement and conversions.
  • Understanding of different web technologies and languages (HTML, CSS, Javascript)
  • Experience with web analytics and A/B testing software (Optimizely, Unbounce, Google Analytics).
  • Managing many projects at once using project management tools (Wrike, Asana, Gantt charts, Excel).
  • Working autonomously and within teams.
  • Communicating ideas clearly, concisely, and with impact.

 


Bonus Points…

 

  • 3+ yrs experience in digital marketing / web strategy in fast-paced digital environments
  • Experience running A/B tests
  • Must love tech, startups, and social media
  • Ability to wear multiple hats (and totally pull it off)
  • Thrive and laugh under pressure
  • Creative and able to uncover hidden opportunities
  • Entrepreneurial, self-directed
  • Proactive, assertive, analytical
  • Google Analytics Qualification
  • Experience working with SaaS businesses and/or digital marketing agency


You can check out Hootsuite training at https://hootsuite.com/podium and https://hootsuite.com/pages/social-selling-certification

 

 #LI-LD1


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