Social Brand Builder

Vancouver, BC Canada

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Hootsuite is more than a social media company. We’re more than a tech company. We’re a collective of creators and makers, builders and hackers, teachers and students.

We believe deeply that social media is revolutionizing how we communicate – and we’re driven by our mission to empower organizations to turn messages into meaningful relationships.


We believe that culture is the compass to success and so our culture manifesto is woven into the fabric of all we do. We seek exceptional talent that believes joining a passionate, egoless team that is building something bigger than themselves, and having fun doing it, matters.


We know you have a lot of choices on where to take your career next. Whether you’re based in Vancouver, London, Singapore or any of our 8 nests around the globe, you will have 800+ #HootsuiteLife peeps who will have your back to support your growth everyday.

Here’s where it might start…


Hootsuite Cultural Manifesto


Guru Career Track  

B Corporation Certification

Who You Are...


We are looking for a Social Brand Builder to help grow the personal brands of our socially savvy senior executives. You are a social media native with a DIY approach to conquering the Internet. Tweaking a newsletter? Finding great content? Interviewing an internet celebrity? Optimizing social ads? Taking the perfect Instagram? You know how to do it already, or you’ll damn well figure out how. Nothing gets in your way. You are a fearless, creative ideator who has a track record of turning your ambitious plans into action.


The role will report to the PR Manager responsible for executive communications, and is a key contributor in turning an executive’s vision or idea into compelling content that influences, educates, and engages target audiences important to the executive and Hootsuite.


*All applicants require a valid Canadian work permit and must be located in Vancouver or willing to relocate

Start Date: ASAP

You're Great At...

  • Growing personal brands to massive scale on Facebook, Twitter, Instagram and LinkedIn - #BSU
  • Manage end-to-end content development, including:
    • Meet regularly with senior leaders to discuss, brainstorm and document ideas
    • Research, both online and primary source interviews, to build out ideas
    • Incorporate feedback from senior leaders and secure approval on all posts
    • Track, analyze and report on both content and channel performance
    • Develop, maintain and manage an editorial calendar - the source of truth for content being written and published
    • Daily listening and engagement duties
    • Identify influencer engagement opportunities
  • Staying up-to-date on the latest social media trends and topics (think Meerkat, where were you?)
  • Curating weekly newsletter. This includes:
    • Understand what the C-suite are reading, latest interests and useful content for subscribers
    • Regularly search key content sources to identify articles that are appropriate for the newsletter
    • Write intro and transition copy, collaborate with executives to ensure final vision reflects their thoughts and voice
    • Build and distribute the newsletter



  • 3+ years of experience creating PR/social content for a B2B or B2C technology company
  • Bachelors in Journalism, Marketing, PR, English, Communications or related field
  • An exceptional storyteller who knows how to mine for great stories
  • Consistent ability to write, edit and communicate clearly and concisely
  • Proven ability to repurpose content into multiple form factors for distribution across  multiple channels
  • Superb organizational, project, and time management skills to meet deadlines
  • Uncanny ability to connect the dots across multiple concepts
  • Give feedback thoughtfully and receive it gracefully
  • Highly self-motivated, results-driven, and can-do attitude
  • Based in Vancouver

Bonus Points…


  • Strategic, understand the big picture and have ideas plus experience to help propel Hootsuite’s company mission forward
  • Comfortable with change and ambiguity (you see these as an opportunity) and thrive under pressure
  • Hardworking, creative and detail oriented person looking to make an impact with your writing and social media expertise
  • Friendly, team player with a sense of humor



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