2023 Government Social Media Career Report
Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.
We don’t have to sugarcoat what you probably already know…
Social media marketers are overworked, overwhelmed, and underappreciated. Particularly social media managers that work in government services.
We surveyed more than 3,800 social marketers who confirmed that they juggle too many different tasks, work long hours, feel misunderstood by their bosses, don’t have enough time or budget to do their best work, and feel they don’t get paid what they’re worth.
345 respondents to our survey work in government agencies around the world. This micro-report covers what they told us.
What you’ll learn
- How much the average social marketer in government makes compared to peers in other industries
- A breakdown of average age, ethnicity, gender, and level of education for social marketers in government
- How satisfied government social marketers are at work (and what factors make the biggest difference)
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Case Studies
Innovate UK executed a social media strategy to get their message seen by more people
The 8 Elements of a Successful Government Social Media Strategy A practical guide for public sector organizations
Strategy & Tactics
The 8 Elements of a Successful Government Social Media Strategy
A practical guide for public sector organizations
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis 
Case Studies
How Meliá’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
The Social Campus Improving the student, staff, and alumni experience with social media
Strategy & Tactics
The Social Campus
Improving the student, staff, and alumni experience with social media
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement 
Case Studies
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
How Antalis Leads Its Industry on Social with Employee Ambassadors 
Case Studies