PRESS RELEASES

Hootsuite powers World Woman Hour, a global digital movement dedicated to highlighting inspirational stories of women from all walks of life

Vancouver BC, October 8 2020 – On October 11, the World Woman Foundation, in partnership with Hootsuite, will launch World Woman Hour, a socially powered global movement to mentor one million women by 2030. The global event will feature inspiring stories from 60 women—told in 60 seconds and collectively visualized in a powerful 60 minutes of film.

“The goal is to harness digital platforms to engage and empower one million women and girls by 2030 with wisdom, advice, confidence boosters and lessons to follow their dreams and ambitions,” said Rupa Dash, Co-founder and CEO of the World Woman Foundation. “We are so excited about our partnership with Hootsuite, who have given us the ability to use social media for good for World Woman Hour and share 60 hero stories of women to drive awareness of women’s and girls’ critical issues globally."

The social-first #ShesMyHero campaign is powered by the Hootsuite platform in celebration of the International Day of the Girl; the goal of this campaign is to inspire a million girls to find a positive role model by 2030 to follow their hearts and ambitions.

Despite progress in recent years, women around the world still face many obstacles, especially pertaining to global gender gaps. According to Hootsuite’s Digital 2020 report, women account for 45% of global social media users, while their male counterparts account for 55%; similarly, women have a global literacy rate of 83%, compared to a literacy rate of 90% for men.

“We are thrilled to be a strategic partner for #WorldWomanHour,” said Eva Taylor, Director, Social Strategy, Operations & Corporate Social Responsibility at Hootsuite. “This campaign is an excellent example of how social media can champion the power of human connection and create a movement to inspire girls all around the world while addressing a critical issue. We are very excited to see it come to life through the power of social.”

The event will bring together a world-class coalition of women, including singer, songwriter and America’s Got Talent finalist Angelica Hale; legendary primatologist and anthropologist Jane Goodall; transgender model Valentina Sampaio; singer Kechi Okwuchi; Paralympic medalist Tatyana McFadden; first Italian female CEO of major international companies Federica Marchionni; philanthropist Anu Jain; first black board member for Verizon Shelley Archambeau; and many more. Altogether, these women have fought against stereotypes and persevered through personal and professional challenges to achieve ideas that are changing the world.

The social-first initiative is using Hootsuite and integrated apps to empower women globally through social media. On October 11, the organization will use Hootsuite’s social listening solution, Hootsuite Insights Powered by Brandwatch—alongside Hootsuite tools for social monitoring and the curation and promotion of user-generated content—to socialize, amplify, and measure the campaign.

“Our strategic partnership with Hootsuite has enabled us to use tools such as Planner, Analytics, and Inbox, alongside compatible apps including Archive Social, Brandwatch, TINT and Mentionlytics to attain our ambitious goal of reaching one million women and girls through micro-storytelling,” said Dash. “These apps and tools will further our understanding of the use of #ShesMyHero and discussions surrounding the World Woman Hour campaign to track our positive impact.”

The event will premiere on Facebook Live and on the World Woman Foundation YouTube channel starting at 4pm EST/1pm PST. For more information on the digital series, you can visit worldwomanhour.com to hear about the riveting journey from second to second, from the emotional to the unexpected to the truly inspirational. You can share your hero using the #ShesMyHero hashtag.