With HootSuite you have the following publishing features at your fingertips to help increase efficiencies with broadcasting campaign messaging:
The advanced monitoring and listening tools allow you to perform and save advanced searches, filter for content and create and manage Twitter lists and followers.
Additionally, HootSuite’s native ow.ly URL shortener allows for shortened links, file sharing as well as tracking click-throughs and site visits to help determine which messages are most effective with your audience.
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