Customize. Automate. Simplify.

Get a better view of your social campaigns with powerful analytics tools and customizable reports that will give you a complete and comprehensive picture of your participation in social spaces.

HootSuite Social Analytics closes the loop between social and digital with real-time views into campaign results.

Facebook Insights

Monitor and measure your fans, likes, comments and page activity right from the dash. Drill down into your fans based on demographic, region, language, and post source. Optimize your messaging with per post insights, including reach, engaged users, “talking about this” and virality. Plus, historical comparisons allow you to see trends over time.

Google Analytics

Using Google Analytics and URL parameters, trace revenue and web conversions to your social outreach. Drill down into site traffic data including source, and region. View sparklines for page views, bounce rates and more.

Twitter Profile Stats

Gain an overview of your Twitter account by tracking the number of followers, following, lists, mentions, and more. Do more with your monitoring by comparing keywords over time and Twitter sentiment.

Official partner in the Twitter Certified Analytics Program

Ow.ly Click Stats

Choose between individual and aggregated click stats for your shortened ow.ly URLs. Drill down by region and date, track referers and popular links, and compare link summaries over time to help optimize your social media tactics.

Google+ Pages Analytics

Google+ Page Analytics are also integrated into HootSuite, providing teams with five analytic modules to directly measure results, such as daily growth, number of users added to circles, +1 shares, and posts per day.

* This analytics module available with HootSuite Enterprise

Organization Analytics

Create reports based on your Organization's metrics such as posts assigned, sent, and resolved. Stats are available for individual users activity and aggregated for the entire team.

* This analytics module available with HootSuite Enterprise

Analytics Reports

Keep members of your organization in the loop with HootSuite Reports. Combine social media analytics integrations to create comprehensive reports that can be shared with any HootSuite user, not just team members. Schedule updates daily, weekly, bi-weekly or monthly so that everyone is up-to-date with your campaign results.

Communicate the volume, visibility, and perception of your social initiatives with teammates to identify successes and opportunities for improvement.